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New Electrolyte Base to Hit Market

Posted by Beverage World on 13 April 2012
Swiss Australian consortium Nutraceutical and Natural Products (NNP) Ag has recently secured worldwide commercialization rights to PlantZap (patent pending), a natural electrolyte base for sports and health drinks.

The PlantZap concentrate is extracted from sugar cane, using new technology developed by Queensland Government researchers at the Health and Food Sciences Precinct.

PlantZap is free from chemicals and additives, the company says, low in sugar and sodium and rich in electrolytes (dominated by potassium). It is described as having a pleasant, naturally slightly salty taste, making it suitable to be consumed straight or formulated with flavors.

Its nutritional profile is similar to that of coconut water, which is an emerging beverage in the market today with global retail sales in excess of $1 billion, the company reports.

Unlike coconut water, however, PlantZap has virtually unlimited supply, and is therefore likely to remain price stable for the industry and consumer, the company says.

PlantZap’s taste is formulated to work well with the unique flavor systems developed by Ungerer and Company; a multinational flavor and fragrance house headquartered in New Jersey and the exclusive flavor supplier to PlantZap globally.

NNP sees great opportunity for PlantZap to be included as a natural source of electrolytes in existing sports and health drinks and claims that it is now in negotiations with one well-known brand in the U.S. that is interested in converting its entire range of sports drinks to PlantZap.

According to Mike Lehman, CEO of NNP, PlantZap dovetails with market direction. “Consumers are becoming more and more aware about the level of salt and sugar in processed foods and their diets. They also are starting to realize the importance of naturally sourced potassium and magnesium for their health and wellbeing. Here is a product which is low in sugar, high in potassium and with levels of magnesium that can be consumed daily as a naturally healthy way to hydrate,” he says.



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Author: Beverage World
About: Intelligence for the Global drinks business
Tags: PlantZap

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